Hasselblad offers new H4D-40 customers 50 per cent discount

Hasselblad is offering a 50 per cent discount to those who purchase a new H4D-40 camera with an 80mm lens.

The offer will be valid over the Christmas and New Year period and can be used against any H-line lenses.

"There has never been a better time to invest in the cutting edge Hasselblad H4D-40. We have just announced excellent free firmware upgrades on all new H4D cameras including; one-click instant digital focus check, two directional electronic spirit level, an improved high resolution display and a brand new rear display with grip info on the back.

"And from now until the end of January photographers buying an H4D-40 with an 80mm lens can get half price discounts on any H-line lens from the HCD 4/28mm wide angle upwards."

Hasselblad is also offering an upgrade program for medium format users. The company is offering you the chance to upgrade your medium format camera for a camera in the H4D family, saving up to €6,400.

The latter deal will end on December 31st and you can find more information about both deals on the Hasselblad website.