Digital SLR Photography

Hasselblad opens its new design centre in Italy

Press release


Hasselblad has launched its new design centre in Italy, with the first product designed there the Lunar luxury mirrorless, interchangeable lens camera

Headed by Luca Alessandrini, the company's New Business Development Director, the centre, with its base close to Venice and the Italian fashion industry, will implement Hasselblad's new strategy to gain market share in new consumer segments with prod- ucts that boast exceptional design and engineering.

Hasselblad Chairman and CEO Dr. Larry Hansen said: "The region we have chosen for this new centre of design excellence is home to many high-tech manufacturers, including those working in the watch, high end automobile and aerospace industries."

"We plan to capitalise on having the best of both worlds with this new Italian centre and our traditional Swedish camera manufacturing expertise."

The first Hasselblad product designed in Italy is Lunar, the company's luxury mirrorless, interchangeable lens camera, launched at photokina. For the first time ever Hasselblad is incorporating carbon fiber, titanium, wood, leather and precious metals in this state-of-the-art camera, which is set for launch early next year.

The company has announced it is also planning to build a new DSLR, a new compact camera, and its own line of accessories, bags and tripods.

 

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