Canon announces a new DSLR, the EOS 450D
After much speculation, Canon has unveiled its latest DSLR, the Canon EOS 450D.
Canon today launches its latest DSLR, the EOS 450D. Featuring a 12.2megapixel CMOS sensor, EOS Integrated Cleaning System, 3.0in LCD screen with Live View mode and a new 9-point AF system, the model presents consumers with an unprecedented level of image quality and versatility at this end of the market. The EOS 450D employs features already proven in Canon’s professional EOS-1 series cameras, including the Digic III image processor and a redesigned menu system that enables features such as direct control of Speedlite flash units from the camera LCD. A choice of 13 custom functions allows the photographer to customise the camera to their shooting style. “The EOS 450D bears the fruits of more than 20 years of ongoing investment into EOS,” said Mogens Jensen, Head of Canon Consumer Imaging, Europe. “This camera continues Canon’s policy of taking technologies proven in the professional arena and putting them within reach of a wider market of amateur photographers.” The EOS 450D features: 12.2megapixel CMOS sensor Canon’s EOS Integrated Cleaning System 3.5frames per second shooting rate 3.0in LCD with Live View shooting 9-point wide-area AF system with f/2.8 cross-type centre point Picture Style image processing parameters Digic III image processor Digital Photo Professional RAW processing software Compact and Lightweight body Fully compatible with all Canon EF and EF-S lenses and EX-series Speedlites The EOS quality advantage With all key components developed and manufactured in-house, EOS offers photographers a unique quality advantage. The EOS 450D’s specially designed 12.2megapixel sensor employs Canon’s high-sensitivity, low-noise CMOS technology to produce richly detailed images with minimal grain. The Digic III processor ensures superior image rendering and rapid response times, with an almost instant 0.1sec start up. Image data is processed at 14 bits for delivering a burst rate of 3.5frames per second, the Digic III processor works with the image buffer to handle up to 53 JPEGs (Six in RAW) without interruption. Built for better photos The EOS 450D is designed to make photography a fluid experience for photographers of all levels and experience. Housed in a compact body that weighs less than 475g, the camera features an improved grip design that provides a natural, ergonomic fit with the user’s hands. A large, bright viewfinder makes image composition clearer and more comfortable. The menu system inherited from professional EOS cameras uses a simplified tab structure that does away with scrolling. It includes a user-defined My Menu tab for instant access to frequently used settings. Several custom functions are available to optimise the quality of photos captured in a range of situations. Highlight Tone Priority boosts the dynamic range at the highlight end, providing better tonal detail from wedding dresses, cloudy skies and other bright objects. The new Auto Lighting Optimiser corrects brightness and contrast during image processing, while improving skin tones in portraits by ensuring correct exposure for faces. Photographers can also enable additional noise reduction for shots captured at high ISO speeds. The EOS 450D Body only is priced at £599.99 RRP including VAT. The EOS 450D with 18-55mm kit lens is £679.99 RRP including VAT. Both are available from March 2008. For more information please visit the Canon website
