Press release:
Jessops Beautiful Baby Competition 2011: The search is on  

Leading camera retailer Jessops has teamed up with Britain’s best specialist digital publisher, magicalia parenting, to offer one lucky baby a shot at stardom!

The Jessops Beautiful Baby Competition 2011 has been launched to find the cutest cherubs and loveliest little-ones in the UK. Babies will be judged on overall adorableness, with the winner being named Jessops’ Beautiful Baby 2011 and becoming the face – and the front cover - of the Jessops spring 2011 catalogue.

As well as the knowledge that their little angel will put a smile on the face of thousands of shoppers around the country, there is also the chance to win up to £1000 of photography equipment from Jessops.

The competition will appear on magicalia’s ThinkBaby and MadeForMums websites, which enjoy a combined total of over 93,000 unique site visitors per month. Entry is open to all camera – and baby – owners.

25 infant runners up will be chosen to star in the Jessops Parenting Photo book on display in-store, and will each receive a £25 Jessops voucher. And to ensure no one gets left out, magicalia will be showcasing all the entries via an online slideshow in February.